the ongoing conversation you have with your audience
Beginning with the end in mind and developing content to meet your business goals.
The details! Where will the content go? When will we deliver it? What will it look like? What does it say?
Creating, posting, sending, placing, measuring!
If any of these describe you, I can help!
You know you want to grow your business but you don't know where to start with marketing.
You're not sure how to create graphics or write copy or record videos.
You're unclear about what should even be on a website.
You don’t know which is better - email or social media.
You don’t know what to post on social media. You don’t even know which platforms would work best for your business/organization.
Even if you did marketing stuff, you don’t know how you’ll know if it’s working.
You feel overwhelmed at the thought of it all!
Choose how you want to work with me. ↓
Let's partner up!
I teach you
I take it from here
Want something in between or just to chat to see if we're a good fit? Contact me!
What's a content strategy?
A content strategy is a game plan for telling your people about your product or services. Pencil Point Marketing strategies include some research and insights about your audience along with step-by-step instructions for talking to them.
Look for recommendations like:
The best ways to reach your audience – email, blogs, brochures, signs, specific social media platforms, and others
Content categories plus the actual words to use that can grab your audience’s attention as you build a relationship
A schedule called a content calendar, that maps out when and how to address different topics with your audiences
Sample content with suggested design options you can use over and over again
A list of "to-do’s" to get your content going
Content gets delivered in all kinds of forms:
Social media posts
Printed materials (brochures, biz cards, signs)
Downloadables (check out mine, here!)
Seriously, I love my clients just as much as they love me!
Connecting great brands to the people they serve is my mission.
I used to hope my marketing would work. Now I know it will. Stacy looked at my industry and my ideal customer and tailored everything to be attractive to that audience. Now I ask “what is important to pet parents” when I plan everything for my hospital.
Dr. Ellie Scott, Stringtown Animal Hospital