Stacy McPhillipsMar 10, 20223 minWhich freelancer is better: a marketing generalist or a marketing specialist?It depends. I know, it's always an unsatisfying answer. Also, please note that I am a freelance marketing generalist and am therefore...
Stacy McPhillipsFeb 3, 20225 minEmail marketing 101: Strategy, planning, execution, measurementSo, you're thinking about email marketing? I 🧡 email marketing! Let's walk through the strategy, planning, execution, and measurement...
Stacy McPhillipsJan 5, 20223 minWhy Target's marketing strategy is awesome and how it can be replicatedIt's no secret that I ♥ Target. I rarely shop in person anywhere anymore, but I can still get behind a good Target run. Here's the TL;DR...
Stacy McPhillipsDec 16, 20212 minCelebrating small wins in business with a jar of happinessAs someone that has a win, takes exactly 10 minutes to celebrate and then moves on, I decided that I need to start keeping track of the...