Stacy McPhillips
Which freelancer is better: a marketing generalist or a marketing specialist?
It depends. I know, it's always an unsatisfying answer. Also, please note that I am a freelance marketing generalist and am therefore...
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Hey, I'm Stacy!
I'm your marketing partner—a one-stop-shop for marketing strategy, planning, execution, and measurement to engage and convert your customers.
Stacy McPhillips
Feb 3, 20225 min read
Email marketing 101: Strategy, planning, execution, measurement
So, you're thinking about email marketing? I 🧡 email marketing! Let's walk through the strategy, planning, execution, and measurement...
Stacy McPhillips
Jan 5, 20223 min read
Why Target's marketing strategy is awesome and how it can be replicated
It's no secret that I ♥ Target. I rarely shop in person anywhere anymore, but I can still get behind a good Target run. Here's the TL;DR...
Stacy McPhillips
Dec 16, 20212 min read
Celebrating small wins in business with a jar of happiness
As someone that has a win, takes exactly 10 minutes to celebrate and then moves on, I decided that I need to start keeping track of the...
Stacy McPhillips
Dec 1, 20213 min read
How to get better digital marketing results by being organized AF
Top marketers are organized. The most organized marketers are 397% more likely to report success. Is this stat true? YES. But 400%? Maybe...
Stacy McPhillips
Nov 18, 20214 min read
Are these really the 5 MOST effective marketing channels?
Litmus's 2021 State of Email report asked over 400 marketing professionals to rate top marketing channels by effectiveness. Here's my...
Stacy McPhillips
Oct 20, 20213 min read
Slow and steady wins the race when growing your Instagram followers!
I’d rather have 100 engaged followers (they like your posts, comment, message you, etc.…) than 10,000 followers that just aren’t...
Stacy McPhillips
Aug 6, 20215 min read
Want to build a brand? These are the six principles you need to cultivate.
You can build a business, or you can build a brand. There's one key difference: Connection. Brands build connections with the people they...
Stacy McPhillips
Jan 12, 20211 min read
WTF is content anyway?
Content is what is inside a container. The content inside this adorable pencil holder is pencils. (My fave pencils, actually!) But what...
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