Brand Strategy

Hey, I'm Stacy!

I'm your marketing partner—a one-stop-shop for marketing strategy, planning, execution, and measurement to engage and convert your customers.

Stacy McPhillips

Which freelancer is better: a marketing generalist or a marketing specialist?

It depends. I know, it's always an unsatisfying answer. Also, please note that I am a freelance marketing generalist and am therefore...

Stacy McPhillips

Why Target's marketing strategy is awesome and how it can be replicated

It's no secret that I ♥ Target. I rarely shop in person anywhere anymore, but I can still get behind a good Target run. Here's the TL;DR...

Stacy McPhillips

Want to build a brand? These are the six principles you need to cultivate.

You can build a business, or you can build a brand. There's one key difference: Connection. Brands build connections with the people they...